Bekbook vs Square Appointments
Both have a free plan. Square Appointments is built around card payments; Bekbook around Instagram, deposit proofs, inspo and loyalty for home-based beauty pros.
By the Bekbook team · Updated
Short answer: Square Appointments is a strong free option if card payments and a POS are your priority. Bekbook is made specifically for home-based beauty pros who book through Instagram — with availability story images, inspo uploads, deposit proofs and loyalty cards.
| Bekbook | Square Appointments | |
|---|---|---|
| Free plan | Yes | Yes (for individuals) |
| Built for | Home-based nail, lash & braid pros | Any appointment-based business |
| Instagram story availability images | Yes | No |
| AI price list import | Yes | No |
| Client inspo uploads | Yes | Not a core feature |
| Deposits | Proof upload to Cash App / Zelle / Venmo / PayPal / Apple Cash / Chime | Card payments with processing fees |
| Loyalty stamp cards | Included | Separate Square Loyalty product |
| Card processing / POS | No | Yes |
Different starting points
Square started as a payments company, and Square Appointments is a scheduling layer on top of that. It’s a great tool if you want card readers, invoices and a POS.
Bekbook started from the problems of home-based beauty pros: endless DMs, availability templates you re-edit after every booking, inspo lost in chats, no-shows on 3-hour sets. Every feature is built around that.
What Bekbook adds for beauty pros
- Availability images for Instagram stories generated from your calendar.
- Client inspo photos attached to every booking.
- Deposit proof uploads for Cash App, Zelle, Venmo, PayPal, Apple Cash and Chime — and auto-cancel on Pro.
- Digital loyalty cards included, not a separate product.
- AI price list import so setup takes minutes.
Can I use both?
Yes. Some pros use Square for card payments at the appointment and Bekbook for booking, Instagram and client retention.
Competitor details are based on publicly available information as of October 2026 and may change — check each provider’s website for current pricing.