Bekbook vs Booksy for home-based nail & lash techs
Comparing Bekbook and Booksy for solo, home-based beauty pros. Bekbook is free with no booking fees; Booksy is a paid subscription with a client marketplace.
By the Bekbook team · Updated
Short answer: If you get most of your clients from Instagram and want a free booking website, Bekbook is the simpler and cheaper choice. Booksy makes more sense if you want to be listed in a big client marketplace and are happy to pay a monthly subscription for it.
| Bekbook | Booksy | |
|---|---|---|
| Free plan | Yes — free forever | No — paid monthly subscription (free trial) |
| Fee on new marketplace clients | None | Marketplace “Boost” fee applies to new clients it brings you |
| Booking website & bio link | Yes | Yes |
| Instagram story availability images | Yes — auto-generated | Not a core feature |
| AI price list import | Yes — from a screenshot | No |
| Deposits | Payment proof to your own Cash App / Zelle / Venmo / PayPal / Apple Cash / Chime, no fees | Card deposits through Booksy payments (processing fees) |
| Client inspo uploads | Yes | Limited |
| Loyalty stamp cards | Yes — free plan included | Not a core feature |
| Client marketplace | No — your clients are yours | Yes — large consumer app |
Who each app is built for
Booksy is a marketplace and business tool in one. Clients can discover you inside the Booksy consumer app, and you pay a monthly subscription to be on it. That model works well for barbershops and salons with walk-in style demand.
Bekbook is built for the way home-based nail techs, lash techs and braiders actually work in the US: clients find you on Instagram, look at your availability in your stories, and book through the link in your bio. Bekbook focuses on making that loop effortless — and it’s free.
Price
Booksy is a paid subscription (with additional costs per staff member and for new clients brought in through its marketplace). Bekbook’s core is free forever. Bekbook Pro is $5.99/month if you want no watermarks, custom availability backgrounds, mandatory deposits with auto-cancel and more loyalty programs.
Where Bekbook is stronger
- Instagram tools. Auto-generated availability images and price list images replace Etsy templates and Canva edits.
- Setup in minutes. Upload a screenshot of your price list and AI builds your menu.
- No processing fees on deposits. Clients pay your own Cash App, Zelle, Venmo, PayPal, Apple Cash or Chime and upload proof.
- Loyalty cards on the free plan. Digital stamp cards with automatic client emails.
- Real humans. App Store reviewers repeatedly mention that the team answers texts and listens to feedback.
Where Booksy is stronger
- A large consumer marketplace that can send you new clients.
- Integrated card payments and point-of-sale.
- Built for larger salons and barbershops with many staff.
The verdict
If Instagram is your storefront and you want to keep costs at $0, start with Bekbook. You can set it up from your phone tonight.
Competitor details are based on publicly available information as of October 2026 and may change — check each provider’s website for current pricing.